Corporate social responsibility reports have long measured inputs — how many hours were spent volunteering or how much money was donated? — we think it's time to start measuring impact. How many lives are changed because of action?
Corporate social responsibility, once a feel-good practice that company leaders thought had no ‘hard’ benefits has become a full-fledged industry over the past decade. And the economy is beginning to recognize that this isn’t just a fringe movement or an idealistic trend. This shift is real, permanent, and growing.
If you've gone to more than a handful of conferences, they can all start to blur together — the continental breakfasts, the hotel rooms, and the not-so-pleasant lighting. Meeting and event planners can make their conferences stand out by creating a meaningful connection to the community through social impact projects.