Mark Zuckerberg’s personal challenge this year...

environmental-sustainability to travel all around the U.S. meeting new people - Recode

I hope it is not just me that stopped and stared at this for a minute.

Mark Zuckerberg is at the center of the social media lollipop these days.  Facebook is the place where BILLIONS of people come to connect and share. And yet, the CEO feels the need to challenge himself to actually get face-to-face with people in order to really connect and share.  

Something we will talk about fairly often here (and demonstrate in person wherever possible) is the difference between connectivity and connection. Just because you are 'connected' digitally does not mean you have any real connection. Further, being connected digitally can lead to a bit of laziness in maintaining connection with those same people. The internal dialogue can go something like, "I could go talk to him, but I already know he went to Machu Picchu and had a new"  If that sounds like a specific (and personal) example, well, it is...

Some think Zuckerberg wants to get into politics or this or that. Whatever the case, the guy that wants to create a more open and connected society is now feeling the need to talk to people directly and listen.  

We should take that as a sign.