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To earn free access to High Times' Cannabis Cup, individuals in Detroit, Michigan, volunteered for four hours at Veterans Village Detroit

Recruitment for volunteer programs can generate positive media coverage in advance of events. Events run by out-of-state production companies and inaugural festivals can get a boost from these programs, which show that organizers want to make a long-lasting, meaningful impact on the community. 

“The feedback from our members, as well as the local community on the work High Times enabled and the volunteers did, has been more than positive," said Gordon Soderberg, Director of Veterans Village. "People have seen a transformation in a day, and now recognize the Veterans Village as a part of their community. Kids who used to drive by and scowl are stopping and saying how they appreciate us being around; other kids have come up and asked how they can volunteer to help around the farm."