We’ve always said that brands need to truly embrace their corporate social responsibility work if it’s going to resonate with consumers. Quite simply, we want them to “walk the walk”.
Yesterday, several major outdoor clothing and equipment retailers decided to do just that in the aftermath of President Trump’s decision to eliminate protections for two national monuments in Utah — decreasing the size of Bear Ears National Monument by 85% and cutting Grand Staircase-Escalante in half.
North Face will be donating $100,000 to an education center for Bear Ears. Canadian company Arc’teryx said it would donate to The Conservation Alliance and to the alliance’s Public Lands Defense Fund, which is challenging the legality of Trump’s decision.
Patagonia, which has been the most outspoken since the Trump Administration first announced in April that it would be reviewing 27 national monuments, said it would file a lawsuit against the Trump Administration in partnership with local community and environmental groups.
“Americans have overwhelmingly spoken out against the Trump Administration’s unprecedented attempt to shut down our national monuments,” Patagonia President and CEO Rose Marcario said in a statement, according to AdAge. “We’ve fought to protect these places since we were founded and now we’ll continue that fight in the courts.”