Experiential is the new black. Consumers are being pummeled with messages from all angles. And just like caller ID, they aren't picking up unless they know you.
Brands do better with the warm intro. I rarely investigate a brand without a referral from someone I know or would like to know.
Experiences give people a reason to connect with brands and even each other. The multiplier is social impact. Experiences that help people be who they aspire to be — people who help and care — hit the sweet spot.
Unrelated experiences have an impact. Relevant, fun, and impactful experiences win the day.