Decoding the Sustainable Development Goals


If you work in the corporate social responsibility space, you’ve no doubt heard of the United Nation’s Sustainable Development Goals (SDGs). These are a relatively new, universal set of goals, targets, and indicators that UN member states will be expected to use to frame their agendas and political policies over the next 15 years.

Since the goals were announced, many companies have asked their CSR teams to determine which goals they should align with and how to integrate those goals into their programming.

For some companies, it’s easy to choose goals; but for others, it can be much more challenging.

After all, what can your company do to ensure the availability and sustainable management of water and sanitation for all or ensure access to affordable, reliable, sustainable, and modern energy?

That’s where Give2Get can help. Our founders have worked in the social impact space for more than two decades and have dedicated their lives to helping companies achieve goals like these.

In fact, Give2Get CEO Grady Lee is at the United Nations General Assembly meeting this week with the rest of the IMPACT 2030 team — and he loves being there. After all, IMPACT 2030 leverages human capital investments through employee volunteer programs to advance the achievement of the SDGs.

That’s also what we do every day.

Our consultants meet with corporate leadership to help them determine which of their brand promises align most clearly with the SDGs. This includes determining which SDGs are most likely to resonate with consumers.

After all, according to Cone Communications, 87 percent of consumers will purchase a product because a company advocated for an issue they cared about and 76 percent will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs.

Plus, most of the time, it’s just good business — and marketing.

TOMS is synonymous with its buy-a-pair, give-a-pair structure, “One for One”. REI is known for its #OptOutside campaign, which encourages people to opt to get outside on Black Friday instead of heading to the stores. As part of the campaign, the store even closes on what is often the busiest shopping day of the year.

By choosing a cause that aligns with your brand values, it’s possible to tell a story that consumers will not only remember, but also champion.

Once our consultants determine which goals a brand should adopt, they can work with the leadership team to build a strategy with a step-by-step implementation process — complete with a plan for tracking metrics and, therefore, success.

We can also assist with internal marketing so that employees can learn about the changes their company is making to contribute to the betterment of the world. Employee champions may work with colleagues to find ways to give back on their own or at all-company Service Days.

In later phases, our team can help market the brand’s new SDG-friendly mission to larger audiences. Our leadership often contributes written work to industry publications. They also speak at and attend conferences that our clients can benefit from.

Don’t believe that it’s time to address the SDGs in your company plan yet? The UN Secretary-General would like to disagree: 

“People around the world are rightly demanding change and looking for governments and institutions to deliver,” said Secretary-General António Guterres, addressing the opening of the General Assembly. 

Let us help you lead the way.