Each year, AT&T hosts a conference for the independent resellers of DirectTV and AT&T Mobility products. The conference connects individuals from across the country, highlights new products and services, and provides other brand updates. It also gives resellers a chance to gather, discuss issues, and problem solve.
Many challenges, however, can arise from conferences like this — especially when it comes to getting people who only see each other once a year to collaborate and feel connected to each other and the larger AT&T brand.
That's where social impact programming can help. These programs can be used to break the ice between individuals and help them create a bond between each other as well as between the resellers and the brand. It also creates a connection to the community where the event is held.
During AT&T's Revolution Day of Service, individuals attending the annual conference assisted multiple nonprofits including The Art Station, which provides art therapy for those in need; Children's Health, the local children's hospital; Trinity River Audubon Center; Liberty House, which assists veterans in transition; Special Olympics; and the Dallas Fort-Worth Humane Society.
- Stretched 240 art canvases
- Packed 150 art kits
- Made 144 no-sew fleece blankets
- Packed 230 boredom busters
- Assembled 100 nesting boxes
- Assembled 56 individual pieces of furniture
- Decorated 100 banners for Special Olympians
- Made 150 dog & cat kennels bed
- Made 600 enrichment toys
- Wove 145 paracord collars for dogs & puppies
If you'd like to learn more about the benefits of corporate social responsibility programs, contact us.