Social impact sponsorships are a good way for festivals and other events to upsell their existing sponsors or provide a unique opportunity for a different type of sponsor to get involved in their program.
Coca-Cola is running its first major sustainability campaign in Great Britain. The brand has been passionate about reusing and recycling its products since the 1800s and has lofty goals for the future.
Brands need to be authentic if they are going to connect with their consumers. Coca-Cola, Boostmobile, and Optus have been able to create social impact experiences that do just that thanks to their partnership with RockCorps.