How to Improve Your Experiential Marketing Campaigns: Afdhel Aziz

How to Improve Your Experiential Marketing Campaigns: Afdhel Aziz

Experiential marketing is the current flavor of the month, especially as broadcast spending dips and digital becomes increasingly fraught. But it's time clients and agencies took a hard look at whether spending millions of dollars on a one-time event is the best use of their investment.

The Disaster Mindset: Why do we wait to Give?

The Disaster Mindset: Why do we wait to Give?

In his book Tribe, Sebastian Junger shows us why we all yearn for community. We're wired to give back; however, we're most likely to give back during crisis despite every day need.

Decoding the Sustainable Development Goals

Decoding the Sustainable Development Goals

The United Nation's Sustainable Development Goals can help your company choose causes that are important locally and nationally. Give2Get's consultants use them to assist you in determining which causes to champion and how to set up your corporate social responsibility strategy.

Each Social Impact Initiative Has Three Stakeholders; Serve Each of Them

Each Social Impact Initiative Has Three Stakeholders; Serve Each of Them

Whenever a corporation decides that it wants to encourage employees to volunteer through service days, it's important to appeal to all stakeholders — the employees (volunteers) and the non-profit —while being true to the company brand.