Coca-Cola Makes Sustainability Commitment

We were fortunate enough to work with Coca-Cola during its "Open Happiness" campaign in South Africa, which is why we couldn't be more excited that the brand has launched a multi-million dollar campaign to encourage consumers to recycle its plastic bottles in Great Britain. It's the first time the brand has run a major sustainability campaign in the country, but — as you'll see from the clip above — it's only one part of the brand's sustainability story.