Don't Just Do It; Do It Well

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We are continually bombarded with analyses of the largest generation of employees bulging through the workforce. Millennials are described as entitled, demanding, self-absorbed and, above all, critical to any talent pool for a company. There is a reason for this.

“Millennials see where they work as an extension of who they are and what they stand for,” says Lisa Manley, executive vice president, CSR Strategy, Cone Communications. “For this generation, it’s important to work for an organization that gives them the opportunities to make a difference in all aspects of their lives, whether that’s in the office or out in their communities.” 

Companies are similar to their millennial workforce in that they are equal parts about themselves and their beliefs. Attractive employers are about something. And if they want to demonstrate this, they need to have a way for their employees to demonstrate that they are about something too. It is very symbiotic.

This is why corporate volunteering is having its moment. Read more at Thrive Global