Corporate philanthropy is changing. Instead of donating money to organizations during the holiday season, companies are engaging in year-round giving and, more importantly, doing things year-round to improve their communities.
Earlier this year, the New York Times looked at Subaru of America's work. The brand is known as being outdoorsy, dependable, inclusive, and kind.
That may be part of the reason it chose to create a community garden in its east coast headquarters' office park. Each year, more than 700 pounds of vegetables are grown and given to local residents.
That's just one of the brand's impact projects, though. During the first nine months of 2017, more than 500 employees volunteered for events serving 46 different nonprofits. One project including building three Habitat for Humanity homes in Camden, New Jersey.
Across the country, West Coast employees were also able to get involved in social impact activities. They assembled wheelchairs for veterans and filled backpacks for children in the days before school starts.
“It’s getting to be a very competitive market out there, and people will pick a job, and maybe not the highest paid offer, if they feel like they’re part of something bigger than themselves,” said Kevin McDearis, executive vice president and chief products officer at Blackbaud, a software company that tracks employees philanthropic efforts.
Do you need help planning social impact events for your company? We plan Service Days and can help you incorporate giving to meetings and events as well. Contact us today to learn more.