connection

Creating an Authentic Connection to your Market

Creating an Authentic Connection to your Market

If you've gone to more than a handful of conferences, they can all start to blur together — the continental breakfasts, the hotel rooms, and the not-so-pleasant lighting. Meeting and event planners can make their conferences stand out by creating a meaningful connection to the community through social impact projects. 

Why Experiential Marketing Will Rule 2017 | Emily Lyons

Why Experiential Marketing Will Rule 2017 | Emily Lyons

Experiences are the new darling of brand marketing. When you add social impact, it makes it even stickier.