social impact

Finding the Holy Grail: Authentic Engagement

Finding the Holy Grail: Authentic Engagement

Corporate social responsibility, once a feel-good practice that company leaders thought had no ‘hard’ benefits has become a full-fledged industry over the past decade. And the economy is beginning to recognize that this isn’t just a fringe movement or an idealistic trend. This shift is real, permanent, and growing.

Each Social Impact Initiative Has Three Stakeholders; Serve Each of Them

Each Social Impact Initiative Has Three Stakeholders; Serve Each of Them

Whenever a corporation decides that it wants to encourage employees to volunteer through service days, it's important to appeal to all stakeholders — the employees (volunteers) and the non-profit —while being true to the company brand.

Build Pride to Increase Employee Engagement

Build Pride to Increase Employee Engagement

Engaged employees are optimistic about their company's future, agree with its mission statement, and believe the company is impacting the world for good.