Even though we are more connected than ever, people desperately seek connection — not only to each other, but also to brands. Millennials grew up connected, but crave tangible experiences, especially when they're giving back.
We bridge the gap between your brand promise and meaningful, impactful real-life experiences that people want. The programs and events we create build authentic, worthwhile engagement between brands and consumers.
We can leverage an existing event portfolio or start from scratch. We have a 20-year track record of inventing, building, and executing social impact experiences around the world, and we're ready to get to work for you.
Create Authentic Connections
- Program Ideation & Design
- Program & Celebration Execution
- Recruitment / Media Strategy
- Marketing / PR Integration
- Custom CRM with Messaging
- Digital & Traditional Marketing
- Public Relations
- Content Creation & Distribution
From South Africa to the United States, and from the United Kingdom to Australia, we've found that authentic connections are built when brands champion causes and get their consumers involved.
Our team works with you to determine which social causes align with your brand promise. We'll also evaluate how to elevate ongoing your corporate social responsibility efforts and which top non-profit partners share your beliefs.
Once we've designed projects that will leave a long-lasting impact on the community, we invite your consumers to
volunteer to earn a once-in-a-lifetime opportunity to an event. We've roped off VIP areas at sporting events and festivals and hosted concerts with Lady Gaga, Maroon 5, and Busta Rhymes — who made his first appearance in South Africa with us — among others. Check out our case studies below, and let's get started.
Attract New Consumers and Improve Relationships With Existing Fans
Optus, a leading telecommunications company in Australia, wanted to better engage 18- to 24-year olds and became the title sponsor of RockCorps Australia.
Over three years, more than 13,000 volunteers earned tickets to see exclusive shows across the country, driving social media engagement. The campaign reached 8M people and provided social media engagements seven times higher than average with digital returning 260% above benchmark.
Build Trust Among Your Consumers
Coca-Cola chose to use the RockCorps platform to mobilize the youth of South Africa to become active participants in uplifting their communities. The teen-driven movement focused on high schools in and around Johannesburg.
Thousands of volunteers worked in orphanages and pre-schools throughout the region to see Busta Rhymes and Ciara for the first time ever in South Africa!
The media valuation proved profitable with 112M impressions and a 1:24 ROI.
Engage Influencers Who Resonate
Buchanan's Share Yourself brand campaign naturally extended into our pro-social model and was activated in Colombia, Mexico, and Venezuela during 2013. Thousands of the brand's top influencers were invited to volunteer at projects in each country. Private celebration concerts were then held in Caracas, Bogota, Guadalajara, and Mexico City. More than 25,000 hours of volunteer work benefited local schools, orphanages, and vocational training centers. The events were positioned around national ad campaigns in each country with calls to action on TV, OTA, and outdoor.
Highlight Your Cultural Relevance
Over a four-year program, Boost Mobile RockCorps held seven concerts in Los Angeles, New York City, and Atlanta, generating 30,000 volunteers and 120,000 hours of work.
Media coverage of the events included one-hour concert specials on MTV2 and Palladia (MTV Live), as well as a seven-episode series that earned a local Emmy for "Outstanding Coverage of an Event" in New York.
Build & Distribute Shareable Content
Orange, the UK telecommunications company, developed their brand around the promise of "Together we can do more."
Throughout the multi-year campaign, Orange created customized brand communications and television advertisements using actual volunteers from the many events they held to drive home their core brand promise.