OATH – Introduction, April 2018

  eBay offices, Berlin
 
 
 

OUR HISTORY

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We started integrating ‘giving-back' into cultural events 20+ years ago when Greenbucks mobilized the town of Telluride, Colorado.

Over time, our social impact model has evolved. The Greenbucks program became RockCorps, the pioneering pro-social brand platform.

Now, Give2Get delivers globally, across multiple platforms, connecting brands with their consumers and organizations with their employees. To date we’ve engaged hundreds of thousands of people, of all ages, on six continents. 

 
 
 
 

OUR AIMS

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RE-IMAGINE

Re-imagine volunteerism and shape its long-term impact.

DESIGN & DELIVER

Design challenging and impactful work that delivers beyond the expectations of all program stakeholders.

 

INVENT

Invent experiences which blend culture & civic engagement.

CONNECT & INSPIRE

Create authentic connections to inspire people to volunteer again.

 
 
 
 

MULTICHANNEL EXECUTION

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INVITING CONSUMERS

Drive connection by integrating authentic and rewarding experiences across new or established consumer marketing properties.

 

REWARDING PARTNERS

Build meaningful B2B relationships by inviting partners to participate in social impact programs. Reward them with exclusive experiences.

 

 
 

INTER-AGENCY DELIVERY

Deliver international program and cross-platform success in collaboration with traditional agencies. 

 

TURN-KEY CRM

From program promotion to drive registration, CRM to drive participation, to tracking, measurement and reporting.

 

 
 
 
 

IMPACT ON BRANDS

 
 

BRAND LOVE

The volunteer’s experiences and journey builds affinity with the brand partner.

 

COMMERCIAL AMPLIFICATION

On-tone activations connect the brand and its offerings with mindful consumers.

 
 

SOCIAL AMPLIFICATION

Real people making a real impact creates opportunities for authentic stories to be amplified through social channels.

 

CONNECTION & LEGACY

Branded promotions typically start two months before the program; the brand partner is associated with immediate impact as well as the long term benefit to the community.

 

 

 
 
 
 

IMPACT ON BUSINESSES

 
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63%

– of Give2Get program participants have an increased affinity for the brands associated with their volunteer project.

 

99%

– of Give2Get program participants have closer emotional proximity to the brand(s) associated with their volunteer project.

 
 

59%

– of Americans are more likely to buy a product from a brand associated with a non-profit corporate partnership.

 

89%

– of Generation Z would buy from a company addressing environmental or social issues over one that is not.

 
 
 
 

IMPACT ON ORGANIZATIONS

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CULTURE & MORALE

Employee volunteering is linked to greater workplace productivity and satisfaction. ∞ 

 

TEAM BUILDING

" 64% of employees say volunteering alongside work colleagues strengthens relationships "

 
 

LEADERSHIP SKILLS

" 92% of HR executives agree employee volunteering is effective in improving leadership skills, in addition to broader professional skills

 

RETENTION

" 79% of people want to work for a socially responsible company "

 
 
 
 

IMPACT ON COMMUNITIES

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INCLUSIVITY

Everyone can participate; everyone can give-back to their community; everyone's work is rewarding.

 

AUTHENTIC CONNECTIONS

Experiencing Give2Get programs connects people to their communities and local non-profits, inspiring them to volunteer again. 

 
 

URBAN ENVIRONMENT

Give2Get programs answer the need to deliver real, meaningful local impact.

 

AUTHENTIC PARTNERSHIPS

Give2Get delivers local community partners, as well as connections through our national non-profit network.

 
 
 
 

REEL

 
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CLIENT PARTNERS

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State Farm – USA

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Few brands are in as many neighborhoods across the US as State Farm. For almost a century, State Farm has earned the reputation of being a “good neighbor” by always being about people, about relationships, about being "here to help life go right". 

Since the beginning of 2017, we've been working with StateFarm to help people and communities across the country create positive, sustainable and measurable societal impact – the platform is known as the Neighborhood of Good.

The goal of the Neighborhood of Good is to connect consumers to charitable opportunities in their area. To date, there have been tens of thousands of people connected to their community and hundreds of thousands searching for opportunities.

 
 
 

Coca-Cola – South Africa

 

Coca-Cola wanted to mobilize South African youth to become active participants in their community. This teen-driven movement focused on high schools across the Johannesburg region.

Thousands of volunteers worked in orphanages and pre-schools throughout the region in order to see Busta Rhymes and Ciara, who performed in South Africa for the first time ever.

In partnership with their distributor, ABI, we ran promotions in hundreds of high schools, recycled tons of cans and bottles and created more than 112m media impressions with a 24:1 return on media investment.

 
 
 

Liberty Global – USA

 

Since 2014, Give2Get has been working with Liberty Global’s CSR team to positively shape the organization’s culture whilst delivering impact across Denver.  

Every year, the organization adopts a different Denver Public School and associated Boys & Girls Club, with employees and family members participating in a full day of service.

The scope of work is wide and varied - multi-room refurbishment inside and extensive landscaping outside. In collaboration with notable Denver street artists, each project’s signature piece has become a large-scale mural specific to the school’s mascot.

The ongoing Denver program is providing a blueprint for Liberty Global’s offices around the world. Employee leadership development and team building tasks are integral to the value and success of the program.

 
 
 

Orange – UK, France & Israel

 

In 2008, the Orange RockCorps platform launched in the UK. It was the social-impact foundation for Orange’s new community-oriented brand positioning ‘together we can do more’. In 2009, the French program was added (Orange’s home market), and in 2010, 13,000 people earned their ticket to see Rihanna in Tel Aviv.

We produced 20 Orange RockCorps concerts in eight cities, featuring head-line artists including Pharrell, Lady Gaga, Nas, Snoop Dogg, Mark Ronson and Diddy; the artists also worked at a project.

Ranging in size from 50 to 300 people, the turn-key projects delivered real impact throughout marginalized communities. In addition to live entertainment or a DJ, the projects integrated award winning brand partner activations. In the concert city, as well as in remote office locations, custom employee projects were created for brand and broadcast partners.

Across the three territories, between 2008 and 2014, over 100,000 people volunteered four hours at an Orange RockCorps project.

 
 
 

Boston Scientific Conference – Dallas

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In February 2017, more than 550 Boston Scientific sales employees volunteered five hours of their time for eight different local non-profit partners in Dallas/ Fort Worth.

Spread across three days, multiple projects of varying scope and length where choreographed to engage groups of between 90 and 320 employee volunteers. 

Projects delivered a lasting impact and included: care packages for active military; handmade blankets for a local hospital; hygiene kits for the homeless; animal beds; banners for Special Olympians; STEM circuit boards; essential food packing, and building nesting boxes for local birds. 

 
 
 

DIAGEO – Latin America

 

Buchanan's Share Yourself brand campaign naturally leveraged the model across three countries for legal purchase age consumers.

Thousands of the brand's top 'influencers' were invited to volunteer at projects in each country, celebrated by private concerts in Caracas, Bogota, Guadalajara and Mexico City. More than 20,000 hours of volunteer work benefited local schools, orphanages and vocational training centers.

Our events were positioned around national ad campaigns in each country with calls to action on TV, OTA, and outdoor.

 
 
 
 

IMPACT 2030

 
 

IMPACT2030 is a private sector-led initiative, in partnership with the United Nations, civil society and the social sector, to mobilize human capital towards the achievement of the Sustainable Development Goals.

Grady Lee, CEO of Give2Get, co-founded IMPACT2030 and currently serves as Chair of the Board.